Athleta Womens & Girls Performance 

My Role: Manager Textiles and Graphics
Project: Create and Manage Art on Performance clothing
  Concept 1    HIGH FREQUENCY Spring 2020 Performance Print concept and art direction

  • Express the energy and freedom to be yourself through brush strokes in print and vibrant use of color
  • Develop a system of art that works across multiple styles with various techniques
  • Work and develop product with cross functional team of designers, merchandisers and product developers


Final Product: Performance Print / Women and Girl Product


See: More on process 

ART CREATION: Hero prints are started by hand painting in watercolor, acrylic & oil pastels on paper, then translated to digital and made to repeat when printed on fabric. 




  Concept 2    RETRO TENNIS PREP  Spring 2022 Girls Performance Print and graphics capsule
                                                                  



*best seller puff ink graphic, 2 years in a row with great blue texture print match back


  Concept 3   DREAMSCAPES Girl’s Fall / Winter 2021 performance concept


Final Product: Performance Print and Graphics with mix of techniques and fabrications
  • All over printed 3 color sherpa fleece 
  • Graphic and foil print on cotton terry blend crew sweatshirt
  • Sublimated prints on slick performance tights and bras
  • Textural Jacquard








Concept 4    BOHO CAMP Girl’s Summer 2022 Performance concept




Girl’s total landed prints






 More great G!RL prints