Brand Concepts & Art Direction

MY ROLE: Create Visual Concepts and Art Direction for Seasonal Looks

   Athleta Girl Performance      
  • Island Getaway
  • The Sea at Sunset
  • Love is the Word
  • Bending Light
  • Desert Landscape
  • Dye Effect Floral Field
  • Written in Ink

  Peek Kids     
  • ICONIC PLAY: bold icons / color blocking & stamped textures / playful in spirit & message
  • TREEHOUSE: inspired by arts & crafts / woodland creatures / textural hand feel appliques & embroideries
  • CAROUSEL: illustrated type / whymsical creatures & magical places / playful placements & techniques

  Old Navy - Womens graphic tees- Spring/Summer    
  • TEXTURE IS THE NEW BLACK- Modern sophistication meets steet art
  • GOING TO CALIFORNIA- West coast nostalgia
  • TRANSATLANTIC- Jet setter attitude and playfulness of line
  • VACATION WITH MATISSE- Bold shapes, color blocking with interesting word play
  • GARDEN VARIETY- Femmine florals with a soft palette