Athleta Womens & Girls Performance Product: PROCESS

^{More on process and how we got there}

Create Concept SPRING 2020: Performance Print / Women and Girl Product

Create Art Hero prints are started by hand painting in watercolor, acrylic & oil pastels on paper, then translated to digital and made to repeat when printed on fabric.

Line Plan Work with partners in merchandising to adapt art concepts into styles from line plan:
tight, bra, layering sweats, tees, short, and hoodie

Build out supporting art Create and add prints and colorways based off what print looks best in which styles

Present to leadership the full assortment

Feasibility and techniques Plan for which techniques to develop in each fabric base within cost range and feasibility

Sublimation print:
CMYK printing
engineered placement

Wet print:
indexed print, 5 colors
all over repeat

Sublimation print
CMYK printing
all over repeat

Graphic tee -woven label:
natural dye tee
embroidery on twill label

3-D mock ups Ensure placement is correct

• Create 3-D mock-ups to ensure placement is correct

Pass millsheets to vendor When strike offs come back, make callouts to any necessary edits

Final Product Performance Print / Women and Girl Product