Athleta Womens & Girls Performance
My Role: Manager Textiles and Graphics
Project: Create and Manage Art on Performance clothing
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Express the energy and freedom to be yourself through brush strokes in print and vibrant use of color
- Develop a system of art that works across multiple styles with various techniques
- Work and develop product with cross functional team of designers, merchandisers and product developers
Final Product: Performance Print / Women and Girl Product
See: More on process
ART CREATION: Hero prints are started by hand painting in watercolor, acrylic & oil pastels on paper, then translated to digital and made to repeat when printed on fabric.
Concept 2 RETRO TENNIS PREP Spring 2022 Girls Performance Print and graphics capsule
*best seller puff ink graphic, 2 years in a row with great blue texture print match back
Concept 3 DREAMSCAPES Girl’s Fall / Winter 2021 performance concept
Final Product: Performance Print and Graphics with mix of techniques and fabrications
- All over printed 3 color sherpa fleece
- Graphic and foil print on cotton terry blend crew sweatshirt
- Sublimated prints on slick performance tights and bras
- Textural Jacquard
Concept 4 BOHO CAMP Girl’s Summer 2022 Performance concept
Girl’s total landed prints
More great G!RL prints